SIMPLESMENTE is a tool developed within GNova to provide the incorporation of behavioral insights into the design, implementation and evaluation of public policies. Its purpose is to highlight some of the most robust and powerful elements identified so far in the field of behavioral economics and in the practice of governments and international bodies, so that they can be focused on when formulating a policy or program, both to support the diagnosis. as to subsidize the improvement of the proposed solution.
How to use:
The tool comprises a set of cards covering 12 key aspects of behavioral insights organized in the acronym SIMPLESMENTE:
|L EMBRETES E COMPROMISSOS|
|M ODELOS MENTAIS|
|N ORMAS SOCIAIS|
|T ENDÊNCIA PELO PADRÃO|
Each "letter" simply generates four types of cards(with different colors).
Conception and development: Antonio Claret Campos Filho
Graphic Design: Amanda Martins
Reproduction and display for educational or informational use is permitted, provided the original author is credited and the source is acknowledged (http://www.enap.gov.br).
Antonio Claret Campos Filho; Amanda Martins