Simplesmente

Data sheet:

SIMPLESMENTE is a tool developed within GNova to provide the incorporation of behavioral insights into the design, implementation and evaluation of public policies. Its purpose is to highlight some of the most robust and powerful elements identified so far in the field of behavioral economics and in the practice of governments and international bodies, so that they can be focused on when formulating a policy or program, both to support the diagnosis. as to subsidize the improvement of the proposed solution.

Click here to download SIMPLESMENTE. 


 How to use:

The tool comprises a set of cards covering 12 key aspects of behavioral insights organized in the acronym SIMPLESMENTE:

S IMPLIFICAÇÃO
I NCENTIVOS
M ENSAGEIRO
P RIMING
L EMBRETES E COMPROMISSOS
E MOÇÃO
S ALIÊNCIA
M ODELOS MENTAIS
E GO
N ORMAS SOCIAIS
T ENDÊNCIA PELO PADRÃO
E SCASSEZ

 

Each "letter" simply generates four types of cards(with different colors).

  • References(red): Directly and affordably describes the key concepts related to those key aspects.
  • Insights (yellow): Provides reflections as possible clues to broadening the understanding of servers or users about their interaction with a given program or service.
  • Examples(blue): experience applying that element to a particular program or service.
  • Applications(green): Suggestions for possible applications in specific contexts.

 


Conception and development: Antonio Claret Campos Filho

Graphic Design: Amanda Martins

Reproduction and display for educational or informational use is permitted, provided the original author is credited and the source is acknowledged (http://www.enap.gov.br). 

 

Partner (s):
Antonio Claret Campos Filho; Amanda Martins

Period:
April 2019


Keywords:
Behavioral Insights